Zheng Wen

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Zheng Wen
Senior Research Scientist
Big Data Experience Lab
Adobe Research

My Profile @Adobe

Contact Information

345 Park Ave
San Jose, CA 95110, USA
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Email: zwen AT adobe DOT com (Work)
             zhengwen DOT academic AT GMAIL (Personal)

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Short Bio

Zheng Wen is currently a senior research scientist at Big Data Experience Lab, Adobe Research. His current research focuses on machine learning, operations research, and big data.

Before joining Adobe Research, he was a research scientist in Advertising Science Team, Yahoo Labs. Prior to that, he received a Ph.D. in Electrical Engineering from Stanford University, under the supervision of Prof. Benjamin Van Roy. He also holds a Ph.D. minor in Business/Finance from Stanford Graduate School of Business. Prior to that, he received a M.S. in Electrical Engineering from Washington State University, and a B.E. in Electrical Engineering from Harbin Institute of Technology. He is a member of ACM, IEEE and INFORMS.

Current Research Interests

General Fields

  • Machine Learning, Operations Research, and Big Data

Specific Areas

  • Theory: Data-Driven Decision-Making

    • Multi-Armed Bandits (MAB) and Online Learning

    • Reinforcement Learning (RL) and Approximate Dynamic Programming (ADP)

  • Applications: Recommender Systems, Computational Advertising, Revenue Management, Digital Marketing, and Information Retrieval

    • Online Learning in Click Models

    • Online Influence Maximization in Social Networks

    • Revenue Management and Mechanism Design in Computational Advertising and Marketing

    • Customer Value Prediction and Optimization